HOOKLINES | COPYWRITING
The brand messaging cheat sheet
Potential customers, investors, partners or hires will ask “why you?”many times in many ways. They’ll want different answers as their intent evolves, so you need unique answers for every stage of a conversation to keep your ideal prospect interested.
Your Hooklines are all your value props from contact to contract in a single document.
Your Hooklines will be your most important business document.
With your Hooklines, you can…
- Guide how you write and speak about yourself or your business.
- Prime before networking events.
- Inspire external marketing partners.
- Empower sales teams and new hires.
- Generate topics for content writing.
- Prompt AI tools to deliver usable material.
And from your Hooklines, anyone in your organization will know…
- What you want people to think about your company.
- How they should present themselves and represent the company.
- Who your company should or shouldn’t choose as a partner or influencer.
- When they should break out specific talking points.
- Where you want to begin external marketing partner briefs.
- Why they should or shouldn’t pursue an idea, execution or approach.
Your Hooklines package includes:
- A simple page of tight value props you can use in future content writing efforts.
- New home page copy inspired by your Hooklines that will fit your existing site design.
- Copywriting for five LinkedIn posts derived from your Hooklines to introduce your voice and position.
- Content writing of a 1,000-ish-word article to detail your value proposition.
You’ll see how easy it is to let your Hooklines guide you. You’ll be ready to work with them, share them with your teams and use them to inform your next move.
The Hooklines Process
One.
We have a first chat to get familiar with your business.
Two.
We send you a detailed intake form to get you thinking deeply about your business. It may be a bit uncomfortable, but that’s the point.
Three.
We have a follow-up call to discuss your answers, ask any additional questions and cover off what you may have omitted.
Four.
We present a few headline/subhead options in different directions and tones for review and discussion. We’ll tweak until we’re all happy.
Five.
Guided by your answers to our questions, the head/sub you choose, the customer benefits you prioritize and the additional research we do, we’ll put together your Hooklines: all the talking points you need to get a prospect to “yes.”
A Re:word copywriter will prepare your Hooklines
Your Hooklines will become your go-to boilerplate copy at every point in the funnel. You can copy and paste them verbatim into signage or video titles or pitch decks. And you can present them to employees or creative partners as examples of your tone.