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    Brand Messaging, Content Writing, Copywriting,
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    Tag Archive: copywriter

    The copywriter’s unwritten responsibility

    Copywriters have an unwritten responsibility to elevate the discourse because they’re in a great position to do it for these reasons: We have to tell the truth Truth is tough to find these days. What’s

    The Copywriter’s Curse

    As copywriters, we immerse ourselves in our clients’ businesses. We get to know everything about them because it’s our job to essentially become them. We assume their voice, their tone and manner,

    Content Writer or Copywriter: Which Do You Need?

    The difference between a content writer and a copywriter is the difference between a fast food joint and a Michelin restaurant. Both have their place in the world, but their value depends on the appetite

    Apple’s Upset Core

    Apple’s dashboard comes with a great dictionary/thesaurus. It’s intuitive. It’s easy to access. And for an offline tool, it’s impressively comprehensive. We use it all the time and, until this

    So You Wanna Be a Re:word copywriter

    We get it. It’s a great gig. Here’s why: There’s no heavy lifting. Sure, there’s metaphorical heavy lifting in copywriting, like when you have to find one or two words to (a) express a massive