A shout out to the WWE scriptwriters
We belong to the fortunate generation that got to experience the best eras of wrestling at exactly the right ages. In the mid-eighties, we were pre-teens and no one was cooler than Hulk Hogan. No one was...
Speechwriting tips from a speechwriting expert
We write our fair share of speeches, but Rick Kotick, Head of Competitive Intelligence, RBC Global Asset Management, writes more. He speaks at least twice a month to investment advisors and mutual fund...
A word is worth an infinite number of pictures
What’s more powerful, a word or an image? It’s a hotly debated topic in creative circles and cases have been made for both. Here’s our case for words: When you read a word, your mind...
The Suzanne way
We get back to people promptly. We even allude to it as part of our email signature, which looks like this: Re:word CommunicationsChoose your words wisely™416-800-9257 • 1-855-800-9257Visit the new...
What we look for in a copywriter
Of course you have to be a good writer. You have to be able to string sentences together and keep us reading them. But that’s just one part of it. The other part of it is an insatiable need to know....
The best answer ever
We just started working with a client who has offices in Bogota and Athens. In our initial interview, for our own curiousity, we asked him why he chose those two cities. His response: “salsa and...
The comeback
Billy’s grandfather took him to the circus when he was eleven years old. When they got in under the big top, Billy’s eyes lit up. The sounds. The colours. The energy. He could hardly contain...
“I concur. Message is authentic.”
If you smiled when you read the headline, then you’ve seen the most well-written action movie in the history of action movies: Crimson Tide. The movie takes place almost exclusively in the belly...
The Dan Files
January 2003 was a really tough time for me. The previous June, I was let go from my first ad agency job. “No problem, I thought. I’m talented. I’ll get another job in no time.“...
The Dinner Party Test
Think about the commitment someone is making when they choose to read something you give them. It’s substantial. The act of reading is the act of giving your time and attention to someone else’s...
Proudly Canadian
We took a road trip to Ottawa for the Editors Canada conference and got a chance to walk around the city. It was a gorgeous summer day — perfect for a stroll. And stroll we did: through ByWard Market,...
The experts weigh in
Dear Re:word, I’ve been running an email campaign for a few months and traction is poor. When people open the email, they do what they’re supposed to do, but not enough people are opening....