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    Brand Messaging, Content Writing, Copywriting,
    Copyediting, Proofreading and French Translation
    Choose your words wiselyTM

    Categories: Writing

    Rules & Exceptions: Who to Listen to

    We’ve made it clear on multiple occasions that the English language is full of rules with little logic and lots of exceptions. Isn’t that a lovely combination? There are so many experts out there whose...

    Writing for Work vs. Writing for Pleasure

    Writing is writing is writing. Right? Wrong. In so many ways, all the types of pen to ink find their differences. In this instance, we’re talking about the actual writing process. The following is a...

    SEO: What’s the Deal?

    It’s a very hot term, increasingly thrown around amid other buzzwords like thought leader and target. And despite its popularity, SEO, or search engine optimization, is still a term not everyone understands....

    Some Beautiful Words to Garnish Your Writing

    Like a bright red cherry on top of an already mesmerizing cocktail, certain words pack a punch that can liven up your entire body of writing. They can act like a pair of really flashy shoes, pulling together...

    Dodge Double Negatives

    It’s not uncommon to see double negatives in writing. Now, wouldn’t that have read better if we said it’s common instead? All too often, people like to state things in their negative forms. But why?...

    How to Avoid Redundancy

    Saying the same exact thing twice in the same sentence is a waste of everyone’s time. Being redundant is almost like being irrelevant. And if you really think about it, saying something more than once...

    If vs. Whether

    We can always question whether we’re using the right conditional word, even if it’s grammatically correct. In many cases, if and whether can be used interchangeably. But there is a time and place where...

    Watch Out for Run-On Sentences

    This is by far the most common correction an editor will come across. It makes sense, especially with someone who isn’t necessarily a writer, per se. People get lost in their own train of thought, and...